Director of Digital Strategy

New York, United States · Communications


Owned by the City of New York, the High Line is programmed, maintained, and operated by Friends of the High Line, in partnership with the New York City Department of Parks & Recreation. We raise nearly 100% of the High Line’s annual budget.

Through excellence in operations, stewardship, innovative programming, and world-class design, we seek to engage the vibrant and diverse community on and around the High Line, and to raise the essential private funding to help complete the High Line’s construction and create an endowment for its future operations.

Job description

The director of digital strategy will serve as a strategic leader, building digital strategies that drive innovative, integrated, multi-platform, marketing communications; connect with internal and external audiences; and support fundraising goals. Working as a key member of the advancement team, this role will lead the development of the High Line’s current and future digital initiatives and channels, including but not limited to, website, eblasts, mobile app, social media platforms, and video. This position works closely with other departments to coordinate and synchronize timing, content and messaging of off/on-line marketing, and communication efforts.

This is a full-time, exempt position that reports to the vice president of communications and has two direct reports.

Primary responsibilities


Preferred Qualifications



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